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Web Analytics
One of the seminars I sat in on at the Web 2.0 Expo last week at the Javits Center was one on web analytics. The headliner was Avinash Kaushik, the so-called Analytics Evangelist for Google. And he made what's usually a confounding and boring part of the web utterly come alive and seem vital to any business.
The bottom line is there are several free tools online that you should be using to measure traffic to your web site. (If you don't alraeady have a web site, well, that's another story. What are you waiting for?) Start with Google Analytics.
Then buy Kaushik's book: Web Analytics An Hour A Day. Trust me, he breaks down countless ways to wring useful information from your web traffic, tools that can help optimize your site and profits.
The bottom line is there are several free tools online that you should be using to measure traffic to your web site. (If you don't alraeady have a web site, well, that's another story. What are you waiting for?) Start with Google Analytics.
Then buy Kaushik's book: Web Analytics An Hour A Day. Trust me, he breaks down countless ways to wring useful information from your web traffic, tools that can help optimize your site and profits.
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